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Why you shouldn’t use automated bidding on your Search brandname

With a lot of changes in automation, many marketers have swiftly transitioned to fully automated bidding in PPC. However, there is a debate about whether manual bidding could be still useful for certain campaign objectives. Google has been actively advocating for automation, promoting features like Dynamic Search Ads, Responsive Search Ads, and Performance Max, in

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Why you need to exclude your brandname from Pmax

Discover why excluding your brand name from Google Ads Pmax campaigns is a game-changer for success in digital marketing. In the realm of digital marketing, Google Ads Performance Max (Pmax) campaigns have emerged as a powerful tool for brands to reach and convert their target audience effectively. However, amidst the myriad of strategies and tactics,

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